The Name
Redbrick
The Redbrick name is a nod to our beginnings in one of Victoria’s historic buildings and its red-brick walls. It’s all one word, and the “R” is capitalized, but “b” is not.
The URL
rdbrck.com
If Wheel of Fortune taught us anything, it’s that vowels are pricey. Playing to the trend of vowel-less URLs, we dropped ours in 2018.
Our backstory
Founded in 2011 by CEO Tobyn Sowden, Redbrick got its start in media and marketing. But as the industry changed, we did too. We're now on a mission to build, acquire, and scale purposeful, profitable companies where people love to work.
What began in a small red brick office of entrepreneurs has grown into a global network.
Builders at heart, and in practice
Entrepreneurship isn’t just our track record, it’s how we do things: we take smart, bold risks to find new ways forward, we believe in doing the right thing, and passion is the foundation of our work. That mindset is behind each pixel-perfect design and drives every line of code.
"Redbrick is a group of amazingly talented individuals who come together to form a team that builds and grows strong, innovative businesses. As a team, we win together."
Tobyn Sowden, CEO
What We Do
The Redbrick ecosystem
At Redbrick, growing a business or improving a product isn’t a siloed experience. You’re part of something much bigger.
Our portfolio of companies
Animoto's drag-and-drop editing tools make it fast and easy to create, edit, and share videos.
Our team is the reason we succeed
We know what you’re thinking: six portfolio companies under one roof, how does it work? Well, we know how to share. We divide and conquer with a focused team for each portfolio company while sharing everything else from marketing and design, to finance and People & Culture.
Tobyn Sowden
Marco Pimentel
Christine Tatham
Rory Capern
Kevin Dam
Jason Soni
Alisha Kelly
People & Culture
Finance
Creative & Marketing
Executive Operations
Jessica Murray
Amee Longpre
Emily Hann
Craig Carefoot
How we work together
Like any solid relationship, our likes and dislikes are as different as backcountry skiing and Final Fantasy, but as a team, the things we value are the same.
Deliver greatness
Build together
Invest in people
Ignite possibility
The elevator pitch
Because sometimes there’s a time limit on explaining what you do—and we want to make it as simple as possible for peers (and, ahem, parents) to understand where we work.
“What is Redbrick?”
"Redbrick is the parent organization to a group of technology, media, and software businesses. The Redbrick team provides strategic guidance and shared resources to its portfolio of companies: Animoto, Delivra, Duplex, Leadpages, Paved, and Shift."
Why We Do It
We exist to
We’re a B Corp Certified tech company
There aren’t many tech companies out there that can say that. But we tend to go against the grain.
As leaders in our field, we have a responsibility to our employees, customers, and the world to do the right thing—to commit to building an inclusive, equitable, and regenerative economy, and redefine what it means to be a tech company in our ever-changing world.
Here's how we take care of our team
We’re here to support your quality of life, not compete with it. This philosophy drives everything we do because what’s best for our team is what’s best for Redbrick.
12 months paid parental leave
Health & dental family coverage
Flexible working schedule
Home office budget
Pregnancy loss leave
Professional development fund
401K / RRSP matching
Paid wellness days
Personal significance days
“You” days
Bike to work
Health and wellness fund
Carbon offset
Commute to work
Nutrition coaching
Financial wellness
Volunteer program
Mental health program
"We try to make sure that our policies and culture go above and beyond industry standards because we know that our people go above and beyond for us."
Christine Tatham, Chief People Officer
